Enjoyers Club
Austrian D2C design brand on Shopify, from brand system to launch.
- Role
- Founder
- When
- 2026
- Stack
- Shopify, brand system, EU compliance
Breakdown
Objects for smokers are either cheap headshop products or anonymous mass items. There was no considered, design-led brand for them in Austria.
- Category dominated by low-quality products
- No brand with a real visual point of view
- Strict rules on payments and product safety
An Austrian direct-to-consumer brand for ceramics, accessories and a founding box, with a warm late-70s editorial look and email-first community instead of paid ads.
- Full brand system with accessible colour contrast
- Collections and a founding box planned
- Email list as the main channel, no Meta ads
Built
- Brand system, catalogue and homepage copy
- Shopify store in password-protected soft launch with email signup
- Legal launch gate matrix and packaging sourcing started
Not yet
- Public sales gated on legal entity details and payment-provider approval
- Ceramics production not started
How it works
Define the look, tone and what the brand will never do.
Catalogue, packaging and legal gates before selling.
Password page that collects founding members by email.
Go public once payments and compliance are confirmed.